How to Find Your Art Niche

 

Finding your art niche can be a scary and anxiety-inducing process. You’re probably wondering: am I good enough, do I have what it takes, how will I know if it’s working?

If you’ve been considering pursuing your art niche, this article is for you. Here, professional artist Anthony Zappin outlines the essential considerations that you need to make before signing up for your first job as an artist. From determining if you have what it takes to getting started to identifying potential pitfalls and solutions, this article should help you get signed up for your first art gig.

 

Recognise your skills and passions

Before you start looking for work, you’ll want to ensure that you’re aware of your strengths and weaknesses. Then, you can begin the process of self-assessment and develop a workable plan for your future. You’ll want to find out what makes you tick as an artist, as well as what you’re passionate about. If you’re not sure where to begin, Anthony Zappin recommends taking some time to think about your interests and see what comes to mind. Then, narrow your focus and think about what you’re really good at.

 

Analyse the Market for Your Niche

The fact that you have discovered your interests doesn't mean your job is done. You now need to determine if your niche is profitable, or if there is a market for it.

Look at your market and audience, and consider how your work can make a lasting impact. Furthermore, you need to check to see if there are many people in the market doing the same thing as you and are they getting success.

 

Analyse your competition

One of the best ways to determine if your niche is viable is to examine your competition. There will be thousands, if not millions, of artists out there competing for the same number of gigs. By doing some market research, you can get a sense of who you’ll be competing against and what their backgrounds are. By doing this, you can plan for success, knowing that you have the best chance of succeeding, explains abstract painter Anthony Zappin.

 In addition to direct competition, you’ll also want to take into consideration the amount of work that goes into becoming an artist. There are numerous requirements and requirements for certification, as well as requirements for experience and training. By taking a look at the requirements for each of these, you can get a better understanding of what lies ahead.

 

Examine your niche

The next step is to examine your niche, this can give you a real-time indication of whether you are on the right track or not. So, before you set up a full-fledged website, Anthony Zappin suggests to test your niche with the landing page first, where you can keep an eye on your growth. Any digital method of promoting could be used, including email, ads, or social media. This will give you an idea of whether your niche is likely to work.

 

Define your message

Art is a universal language, and as such, you can use your knowledge of other languages to help your art niche find an audience. By learning the language of your target market, you can target your art niche with the right messages. Nowadays, most people use the Internet to access content and find information. If you know where your target market is coming from, you can target them with messages based on their interests.

For example, Huntington-based artist Anthony Zappin, if your art niche is technology, you can target your customers with tech-savvy messages about how they can use your products to create their own art. Furthermore, if you know what your customers value, you can create content based on their wants and needs.

 

Conclusion

Finding your art niche has many stages and requires a great deal of patience and perseverance. You’re going to want to put in the hours, both in the studio and throughout your day, in order to find the perfect opportunity to test drive your art. You also need to keep your ears and eyes open for opportunities. Recognise them when they happen, as they may very well be your calling.